Take Charge of Your Boring Internet Marketing Content
Businesses quickly become echo chambers in a lot of their processes and this is especially true for marketing. The majority of people get on the Internet for fun or information. If you are boring and look like everyone else you fail. Unfortunately most Internet marketing strategies consist of writing professional corporate speak to customers. Small businesses have this desire to seem big and professional, but miss the opportunity to be personal. What you get is the same information that all of your competitors are saying about...
read moreSantorum’s Google SEO Problem and 5 Ways You Can Prevent It
This week Rick Santorum jumped from obscure GOP presidential hopeful to only trailing Mitt Romney by 8 votes in the Iowa caucus. This has resulted in millions of people searching for him on Google to learn more about him. Ordinarily this would be excellent news but Santorum doesn’t really turn out that good on Google. Google Santorum and the first site that appears is spreadingsantorum.com. The description of the site is a definition of Santorum 1. (too nasty to type here). 2. Senator Rick Santorum. This is not a real definition from...
read moreCan’t keep up? 5 Ways to Simplify your Blogging Process
Many businesses are fearful of blogging because they fear the amount of time it will take or that they won’t be able to create good consistent content. A good blog publishes 1-7 times per week. Blogging is central to any inbound Internet marketing strategy so finding a process to keep up is critical to success. Your interesting and useful content attracts visitors that you can then convert to leads. But without the content no one is attracted. Here are 5 ways small business owners simplify blogging. Keep it Short If...
read more4 SEO Steps To Prepare For A Future Traffic Spike
So we have just passed one of the biggest consumer shopping seasons of the year from Black Friday to after Christmas sales. Many industries have these seasonal boosts in website traffic and sales. We are approaching the big season for accountants dealing with taxes followed by the summer, which is big for the wedding industry. In order to capitalize on the possible boost from the search engines during this time you must prepare 3-6 months ahead of time. Step 1: Does Google know you exist? The first thing you need to do is use...
read more14 Small Business Resources to Read This Weekend 12/30
Content Marketing 15 Reasons Why Marketers Don’t Use Content Marketing Content Marketing Tip: Start with Ready-to-Publish Articles The Psychology of Social Commerce Top 5 Content Marketing Articles of 2011 Small Business Small Business Marketing Ideas for Us All 28 Small Business Marketing Resolutions for the New Year 5 E-Mail Marketing Services Help Businesses Grow Three Ways to Keep Your Customers Coming Back 5 Reasons People Resist Change Social Media Search is Still Higher Than Social When It Comes to Purchase Intent 5...
read more2 Critical Facebook Marketing Mistakes You Don’t Know You’re Making
Internet marketing, social media to be specific has grown in popularity as a great way for businesses market to and engage customers with out spending a lot of money. The question is how do business owners know how much revenue their Internet marketing strategies have produced? I’m going to focus on Facebook but the ideas can be used for any social media site. Facebook marketers need to make sure that the site is worth the effort that they are putting into it as well analyze the results to make sure that they continually improve. The...
read moreHow To Use Targeted Emails to Increase Revenue
Wouldn’t it be great if when someone came to your site and almost did what you wanted them to, you could reach through the screen and grab them before leaving the site? Your internet marketing strategy should always include some form of an automated email marketing campaign. This automated campaign should be triggered after the visitor completes some form of desired action like download an e book or makes a purchase. Jet Blue Airways noticed this and realized that they were missing out on communicating with people who for whatever reason...
read moreWhat a Vegas Time Share Presentation Can Teach Us About Marketing
The hardest and most important aspect of being in business is generating leads and converting them to customers. It is obvious that without customers you are not in business. You should be paying attention to not only what your competitors are doing to solve this problem, but if you really want to build your brand, pay attention to to what other industries do. My wife and I had the opportunity to do just that on a recent vacation to Vegas. So as we were walking through the Venetian hotel admiring the beautiful architecture and design we...
read moreEntrepreneur Alert: Your customers don’t see the world the way you do
The best business ideas are often right in front of you. Steve Jobs famously said that he makes products that he wants to have. This is a great piece of advice for anyone trying to come up with a business idea. Think of some of your pains in life and what products or services would make your life easier or happier. This is actually a good exercise for simply keeping your brain active and sharp. Their are opportunities all around us if we just keep our minds open. Teachers always tell students don’t be afraid to ask questions because...
read moreConnect With Me!
